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AkzoNobel launches new brand strategy

AkzoNobel has launched its new corporate brand.

Symbolizing the company’s fundamental transformation and determination to lead change, it embodies AkzoNobel’s clear ambitions for the future and a passionate commitment to deliver Tomorrow’s Answers Today.

As well as a subtle name change and a revitalized, powerful logo, a new brand architecture has also been introduced, along with updated company values and a new brand philosophy. Together it creates one, distinctive global brand and supports AkzoNobel’s highly focused strategic vision.

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