Interpon's partnership with Telebooth

AkzoNobel is making an impact on the emerging smart workspace industry by offering premium finishes and innovative color solutions to Telebooth, one of the market leaders in China. 

In 2019, Telebooth repositioned itself as a manufacturer of phone booths, video conference rooms, and shared office cabins, to address a growing global challenge: how to maintain privacy and reduce noise in open workspace environments. With large-scale companies facing this challenge and placing a high value on quality and aesthetics, Telebooth required a coating partner that could deliver both premium quality and customized colors to meet these needs. 

“We initially outsourced our powder coating to a job coater in Australia,” explains Mr. Qinhua Hou, General Manager at Telebooth, “but the finish was often inconsistent, with uneven surfaces and color deviations. White coatings, in particular, would yellow quickly, failing to meet our standards.” This inconsistency pushed Telebooth to build its own production line and seek a new powder coating partner. 

Telebooth invited several companies to perform spray coat tests on its products, and AkzoNobel’s Interpon powder coatings quickly stood out, overcoming the previous challenges with the coater and delivering a smooth finish with excellent color retention. 

“We reached out to the AkzoNobel powder coatings team,” Mr. Hou continues, “and their technical expertise was invaluable. They recommended the ideal spray gun, helped us optimize our production line, and fine-tuned temperature settings, ensuring the quality and consistency we needed. This expert guidance and commitment to quality played a major role in our decision to partner with AkzoNobel.” 

Interpon's solutions have since received overwhelmingly positive feedback, securing Telebooth’s leading position in China’s smart workspace industry.  

Despite economic challenges in the post-pandemic era, Telebooth’s business has grown by 50% year-on-year, and the company now plans to expand into new markets in Europe and North America to sustain its rapid growth. 

"Our customers are primarily interested in aesthetics rather than just functionality," Mr. Hou explains. "We receive many requests for different colors. AkzoNobel’s technical team has been extremely helpful in this regard, supporting on color inspirations . This way, we can give our clients what they want and at a price that is competitive." 

Currently, Telebooth offers a selection of bold, eye-catching colors for the Chinese market but is considering adding a metallic range for the European market to enhance its overall color palette and meet customer demand for innovative styling. 

“At the heart of our collaboration is the ability to create vibrant, colorful designs that define the Telebooth experience. By blending functionality with visual appeal, Telebooth’s color selections transform smart workspaces into inspiring environments that promote productivity and creativity. Working with AkzoNobel gives us a competitive edge with features like enhanced gloss retention, environmental protection, and durability. “ 

“We are confident to continue receiving professional advice from AkzoNobel, especially regarding color innovations, so we can stay ahead of trends,” he concludes. "We also aim to leverage AkzoNobel's sustainable powder coating solutions to enhance the environmental performance of our products. Sustainability has been a core pillar of our long-term strategy, particularly as we prepare to enter the European market. By collaborating with the Interpon team, we seek to reduce carbon emissions and energy consumption, further improving our products' environmental profile and reinforcing our leadership in the premium product sector."