True grit of AkzoNobel powder coatings shines through 2021 Color of the Year

In a world where unprecedented events and experiences have become commonplace, our extensive global trend research indicates that what people need most is to feel the ground beneath their feet. Taking comfort in simple things emboldens us to express ourselves, stand up for what we believe and make new connections from the past to the future.

“The annual trend research helps us create on-trend powder coating color palettes for our customers across various segments, mainly in those industries that are led by design,” says Jean-Paul Moonen, Color Marketing Manager for AkzoNobel’s Powder Coatings business. “Those insights, across multiple years, are also invaluable to informing our updates to the Futura range. In translating the spirit of Brave Ground into powder coatings, we’ve selected Brave Ground Interior (E3503I) for interiors, and Gris Sable 2800 (YW356F) for exteriors.”

Brave Ground Interior and Gris Sable 2800, as well as the colors in their four complementary color palettes, are part of the existing Interpon range. The neutral colors work especially well for exterior applications, while the bolder colors can really bring interiors to life.

The industrial and consumer market segments use powder coatings on tables, chairs, filing cabinets, lockers and other furniture to make a strong design statement in the office, school or garden. Also looking for new and contemporary colors to add to their ranges are the designers and manufacturers of aluminum windows and doors.

Powder coatings are an attractive option for our architecture customers in more ways than one. They’re a more sustainable option that is also durable, lasting up to 30 years. As for their visual appeal, our powder coatings come in a variety of colors and on-trend matt and low-gloss textures to help architects and specifiers make the perfect impression.
AkzoNobel is a global expert in identifying global trends and creating exciting color palettes with the power to express personality, enrich culture, and help transform living spaces and working environments.

For more information on color and powder coatings visit our color page here.

For more information about the 2021 Color of the Year, visit the ColourFutures web page.